Sales process and cost effectiveness

Formerly, the owners of businesses liked selling their products on cash and boosting sales with price cut and cash discount to the individual consumers. The 30 day credit sales are normal for the business to business. These mentioning sales processes are based on the traditional marketing strategy. However, at present the marketing strategy to boost sales has been changed according to the economic downturn and the consumers’ buying power. The business owners adapt themselves to get more prospects or potential clients by reciprocally engaging with the related business and by offering the purchase on credit to the individuals, which I’d like to mention next.

Please bear in mind, the sales on credit to the individuals can cause the cost of the money collection. To avoid the bad debts and the excessive cost,  we can use credit cards as the tool for the businesses today. The credit cards can offer the installment payment, ranging from one month to ten month without any charges and even the interest, to the individual clients. As the result the business owners use these cards to boost sales while paying the negotiated fee or the cost of the money collection, that is variable, to the finance institutions which can provide cash to them with the low risk of the debts.